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Trendy Neon Background

Online Advanced
Post Graduate Diploma in
Marketing & Sales Management
 

The Post Graduate Diploma in Marketing and Sales Management is a comprehensive 24-month program designed to provide students with the necessary knowledge and skills to excel in the dynamic and competitive field of marketing and sales. This program combines a rigorous learning phase of 6 months with an immersive 18-month job training component, allowing students to apply their theoretical knowledge in real-world scenarios.

Key Features:

Practical and Hands-on Approach:

The program offers a practical and hands-on approach to learning, ensuring that students not only understand theoretical concepts but also have the opportunity to apply them in real-world scenarios. This feature appeals to prospective students as it provides them with the necessary skills and experience to hit the ground running in their marketing and sales careers.

Experienced faculty and industry experts: 

The program boasts a faculty comprising industry-experienced professionals who bring practical insights and real-world examples to the classroom. This feature is appealing to students as they can benefit from the expertise and guidance of professionals who have excelled in the marketing and sales field. It enhances the credibility and relevance of the course content.

Job Training with Salary:

The 18-month job training component, combined with a competitive monthly salary ranging from 25,000 to 30,000, is a highly appealing feature of the course. It provides students with a unique opportunity to earn while they learn, making the program financially attractive and minimizing the financial burden often associated with pursuing higher education.

Online learning platform:

The course is delivered online, allowing students to access the course material from anywhere and at any time. The online learning platform provides a seamless learning experience and includes interactive video lectures, quizzes, and assignments.

Curriculum:

Month 1:

  • Introduction to Marketing and Sales Management

    • Overview of marketing and sales management principles and theories

    • Understanding the role of marketing in achieving organizational objectives

    • Introduction to marketing research methodologies and data analysis techniques

    • Exploring the ethical and legal aspects of marketing

Month 2:

  • Market Analysis and Strategic Planning

    • Conducting comprehensive market analysis using primary and secondary research

    • Identifying market trends, customer insights, and competitive intelligence

    • Developing effective marketing strategies and plans based on market analysis

    • Analyzing and leveraging market segmentation and targeting strategies

Month 3:

  • Product Development and Brand Management

    • Understanding the product life cycle and its implications for marketing decisions

    • Conducting market research to identify consumer needs and preferences

    • Developing and managing brand positioning, identity, and differentiation

    • Creating effective product development strategies and managing product portfolios

Month 4:

  • Consumer Behavior and Market Segmentation

    • Understanding consumer behavior theories and decision-making processes

    • Analyzing psychographic and demographic factors for market segmentation

    • Utilizing market segmentation techniques to target specific customer segments

    • Developing effective marketing communication strategies to appeal to different consumer segments

Month 5:

  • Sales Techniques and Relationship Management

    • Understanding the sales process and different sales methodologies

    • Developing consultative selling and persuasive communication skills

    • Building and maintaining customer relationships for long-term success

    • Sales forecasting, pipeline management, and territory planning techniques

Month 6:

  • Digital Marketing and Integrated Campaigns

    • Exploring digital marketing channels and strategies (e.g., SEO, SEM, email marketing, social media)

    • Developing content marketing and social media engagement strategies

    • Designing integrated marketing campaigns across multiple channels

    • Measuring and analyzing campaign effectiveness using digital analytics tools

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